Resisting the economic embargo through food was one of the initial inspirations for Food of War as a concept. In Ramallah, Palestine, they can get coffee from Star & Bucks, challenging the original company they don't have access to, due to the embargo. Like this case, there are many others in which the brand is recreated so that the inhabitants of the area do not feel cut off from the global scene. It is cultural resistance through food, the genesis of Food of War.